Portfolio

This concept project was developed as a re-brand for Geffen Records. It is a bit truncated because of the given time to work on it. Come on, this company had “Thriller” as an album. I had to take a stab at it.

I composed a retro logo to keep the essence of the company being an original. After that I started production on the pages of the style guide – keeping in mind the materials I would eventually use. After I finished the layouts to the guide and bound the pages together I heat cut the correct dimensions out of two real vinyls. I bounded all of these together to complete the styleguide and complete the new look of Geffen Records.

This project took a total of 80 hours.