I've spent 16 years turning early-stage ideas into brand systems that hold up under real use. Since 2010, I've run my own practice, working as a fractional creative director: stepping into businesses that need senior creative direction without a full-time hire, then building the identity, systems, and digital presence that carry them forward.

Recent SAP work includes a full brand build for interior designer Tessea McCrary, whose growing business I continue to support, and a tightly scoped deliverable for Turner Design Firm: a single kitchen-design awards entry that won four national awards across two programs in 2021 and 2022.

Earlier in my career, I joined Transit Labs as a founding team member with equity, shaping business strategy and direction alongside the C-suite from day one. I built TAP, the company's data and analytics platform, from the ground up: brand, product, and user experience. TAP modeled route efficiency and showed transit agencies how service changes affected their eligibility for grants and other funding, with agency partners including Georgia Transit and Chicago Transit. Before that, at Revolver New York, I helped launch Court Grip, a sports-performance product from Mission Athletecare, into Foot Locker and Eastbay nationwide, including a product launch shoot with NBA player Dwyane Wade.

Between fractional projects, I've held two in-house roles. As Associate Creative Director at HMP Global, I was promoted from Senior Designer within four months, led oncology-focused creative for pharma clients, and personally animated a full medical video in After Effects when a project needed more than a vendor could deliver. As Creative Consultant at HomeBase Works, I built a coworking brand from scratch and helped grow the space from empty to more than half full.

I care about design that earns its keep past the pitch deck. Outside of work, I'm usually chasing down art and collectibles.