Homebase Works
Industry
Real Estate
Client
Valstone Partners
Role
Creative Consultant
Focus
Direction, Design, Operations
Overview
HomeBase Works turns empty office space into shared workspaces and event venues in Baltimore. That means turning unused space into steady income for property owners. Joining as a creative consultant meant building the brand from scratch. As the venture grew, the role grew too, past visuals into copywriting and light financial help, the kind of broad support a young company needs early on.
Contributions
From logo to brand guidelines, the full brand identity came together from a blank slate. One look carried across every piece of print and digital work, so every member felt one brand, no matter where they saw it. Copywriting and other materials fell under the same role too, along with light financial help as the space filled from empty to more than half full. A board seat at the Baltimore Better Business Bureau linked the brand to the local business world. Visit HomeBase Works today at homebase.works.
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