Transit Labs
Industry
Infrastructure
Client
Transit Labs
Role
Creative Director
Focus
Direction, Design, Operations
Overview
Transit Labs builds infrastructure data tools that help cities plan, fund, and manage transit systems. Founded in 2012 with early funding from the U.S. Department of Transportation, the company's founding product was TAP, a data and analytics platform for transit agencies. TAP modeled route efficiency and showed agencies how service changes, like adding or removing a route, affected their eligibility for grants and other funding. Building it meant a full design across brand, product, and user experience.
Contributions
Joined as a founding team member with equity, contributing to business strategy, company direction, and product roadmap alongside the C-suite from the company's earliest stage. TAP was built from the ground up: brand identity, product design, and user experience all under one direction. Regular check-ins with company leaders kept design choices tied to real technical needs. User research and prototype testing found and fixed real problems for daily riders. The work also reached into RFPs and other business materials, along with hiring and team management decisions as part of the founding leadership team. Agency partners onboarded onto TAP included Georgia Transit and Chicago Transit authorities. Transit Labs is active today at transitlabs.ai.
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