Industry

Transportation

Client

Transit Labs

Role

Creative Director

Focus

Direction, Design, Operations

Overview

Transit Labs delivers innovative analytics and technology solutions through its SaaS platform, enabling transit authorities to manage data efficiently and comply with federal funding requirements. As the Creative Director, I led the design and branding of the Transportation Application Platform (TAP), transforming how transit agencies handle data reporting and validation while streamlining processes to secure timely funding approvals.

Contributions

I established a cohesive brand for Transit Labs while executing standard operating procedures. My focus on user-centric interface design for TAP ensured intuitive navigation and accessibility for complex datasets. Through iterative prototyping and user testing, I refined the platform’s functionality.

Additionally, I streamlined internal workflows to enhance collaboration and conducted copywriting sessions for consistent messaging. By addressing challenges in data validation, I implemented real-time systems that improved efficiency and reduced errors, leading to positive feedback from users across multiple transit agencies.

Transit Labs Featured
Transit Labs Featured
Transit Labs Featured
Transit Labs Brand
Transit Labs Brand
Transit Labs Brand
Transit Labs TAP Public Website
Transit Labs TAP Public Website
Transit Labs TAP Public Website
Transit Labs TAP Performance Metrics and Mapping
Transit Labs TAP Performance Metrics and Mapping
Transit Labs TAP Performance Metrics and Mapping
Transit Labs TAP Dashboard and Autoforms
Transit Labs TAP Dashboard and Autoforms
Transit Labs TAP Dashboard and Autoforms
Transit Labs TAP Account and User Managment
Transit Labs TAP Account and User Managment
Transit Labs TAP Account and User Managment
Transit Labs TAP Stop Placement Explorer
Transit Labs TAP Stop Placement Explorer
Transit Labs TAP Stop Placement Explorer
Transit Labs TAP Design System and Guide
Transit Labs TAP Design System and Guide
Transit Labs TAP Design System and Guide
Transit Labs TAP Mobile Ridecheck
Transit Labs TAP Mobile Ridecheck
Transit Labs TAP Mobile Ridecheck

Previous Project

Previous Project

Next Project

Next Project

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© 2025 Simien Antonis-Parr. All rights reserved.

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This website contains affiliate links. If you choose to make a purchase after clicking on one, I may earn a commission, which won't cost you anything extra but helps me keep creating.Thanks for reaching this point!

Let's Connect.

© 2025 Simien Antonis-Parr. All rights reserved.

Scroll To Top

This website contains affiliate links. If you choose to make a purchase after clicking on one, I may earn a commission, which won't cost you anything extra but helps me keep creating.Thanks for reaching this point!

Let's Connect.

© 2025 Simien Antonis-Parr. All rights reserved.

Scroll To Top

This website contains affiliate links. If you choose to make a purchase after clicking on one, I may earn a commission, which won't cost you anything extra but helps me keep creating.Thanks for reaching this point!

Let's Connect.

© 2025 Simien Antonis-Parr. All rights reserved.

Scroll To Top

This website contains affiliate links. If you choose to make a purchase after clicking on one, I may earn a commission, which won't cost you anything extra but helps me keep creating.Thanks for reaching this point!