Tessea McCrary
Industry
Real Estate
Client
Tessea McCrary
Role
Fractional Creative Director
Focus
Direction, Design, Operations
Overview
Tessea McCrary is a custom interior design studio built around one designer's style. The project started before there was even a brand to build. As a business consultant, the first job was helping Tessea set a strong base for the business itself. From there, the work grew into a full brand identity, including logo and monogram concepts, meant to give her a clear spot in a crowded design market.
Contributions
Business strategy came first, helping Tessea build a strong base before there was a brand to design. The full branding process followed, from early monogram sketches to a complete visual identity built to feel personal, shaped around her own taste. A new website came last, built on Squarespace to match the brand's look while staying simple for new visitors. See the finished site at tesseamccrary.com.
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