Tessea McCrary
Industry
Real Estate
Client
Tessea McCrary
Role
Consultant
Focus
Direction, Design
Overview
Tessea McCrary is a bespoke interiors design studio dedicated to blending innovative aesthetics with practical functionality. This project was a comprehensive brand development effort, moving beyond a simple visual identity to include strategic business consultancy. The primary goal was to create a cohesive brand presence that not only reflects the studio's sophisticated design philosophy but also establishes a clear market position. The strategy and execution involved everything from initial business guidance to the technical development of a website that serves as a powerful portfolio and client engagement tool, showcasing the full breadth of her skills and unique approach to interior design.
Contributions
My contributions spanned strategic consultancy, creative direction, and technical execution. From the beginning, I served as a consultant, providing guidance on business strategy to help Tessea build a strong foundation for her brand. I directed the entire branding process, from logo and monogram exploration to creating a full visual identity, and then provided the technical assistance needed to bring the brand to life. This included the design and development of the full website, which was built on Squarespace, ensuring it was not only aesthetically aligned with the brand but also functionally sound. My work highlighted the full spectrum of my skills, from big-picture business strategy to the detailed design and technical implementation required to establish a compelling and successful brand.
