Karla Consults
Industry
Real Estate
Client
Karla
Role
Fractional Creative Director
Focus
Direction, Design
Overview
Karla Consults gives color and material advice for homes and businesses, built on more than 15 years of hands-on work. Karla's focus is color psychology: how the right palette shapes mood and how a space feels to live in. The brand needed that same sense of expertise and warmth. The goal was to position her as a trusted, personal guide clients could rely on.
Contributions
As a fractional creative director, the full brand build for Karla Consults fell under one direction. Logo, colors, and type all aimed for a look that feels both expert and personal. The website's design and everyday feel came under the same watch, since a confusing site would work against the calm, guided feeling the brand promises. Tone of voice mattered just as much. Every page had to sound like Karla herself. Find her today at karlaconsults.com.
