Karla Consults
Industry
Lifestyle
Client
Karla
Role
Consultant
Focus
Direction, Design
Karla Consults is a specialized color and material consultation service dedicated to transforming spaces through thoughtful and personalized design. With over 15 years of experience and a deep understanding of color psychology, Karla offers bespoke guidance to clients seeking to optimize the aesthetic and emotional impact of their homes and businesses. The project's core objective was to establish a sophisticated and trustworthy brand identity that clearly communicates Karla's expertise and the highly individualized nature of her consulting methodology, ensuring a strong online presence that resonates with discerning clients. Available at https://www.karlaconsults.com.
As the creative director, my role encompassed guiding the comprehensive brand development for Karla Consults. This involved defining the strategic brand narrative and visual identity, including the direction for logo design, color palettes, and typography that convey professionalism and a personalized touch. I provided creative oversight for the website's user experience (UX) and visual aesthetics, ensuring an intuitive content flow and compelling imagery. Furthermore, I advised on the overall content strategy and tone of voice, ensuring consistency across all brand touchpoints to effectively communicate Karla's unique value proposition.
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