Court Grip
Industry
Lifestyle
Client
Mission Athletecare
Role
Creative Director
Focus
Direction, Design, Development
Overview
Court Grip, an innovative product in the sports performance market, required a comprehensive branding and marketing strategy following its initial product development by Revolver. The project's goal was to bring the product to market with a high-impact launch that leveraged the partnership with NBA star and equitable partner, Dwyane Wade. This involved executing a detailed plan for packaging, media production, and a multi-channel digital and retail marketing rollout through stores like Footlockers nationwide, print catalogs like Eastbay, and social media platforms like Facebook to effectively position the product in the highly competitive sports industry and build a strong consumer presence.
Contributions
My contributions to the Court Grip project were deeply involved in both the creative and production phases. I assisted in the art direction of the product display and media production, working closely with Vincent Ficarra, owner of Revolver New York, to ensure the visual narrative was compelling and aligned with the brand's identity. I also helped coordinate a successful media shoot with Dwyane Wade in New York to generate key marketing assets. Furthermore, I was responsible for the development of marketing materials for Foot Locker's flagship stores and for building a robust digital presence through the product's Facebook platform, providing educational content to engage and inform the target audience.
